Learn how to launch (or grow) your birth business in 3 months or less.

Doula typing on laptop.

Have you been feeling overwhelmed with your birth business and what to do next?

“Where do I even begin?”

We’ve been where you are. You’ve trained as a doula, midwife, childbirth educator… but suddenly you also need to be a business expert! Where do I find clients? How do I grow my Instagram? What is website hosting? 

  You’re wondering how you are going to balance your day-to-day responsibilities as a birth worker with all these new business needs.  Don’t worry – we’ve created the Business Program for Birth Professionals to help answer all these questions. It’s an online, self-paced program that allows you to learn all the business basics you’ll need to grow a successful and thriving birth career.

You can do it, too. Just imagine…

Feeling confident in your web presence, knowing you have a website that is capturing new leads and giving potential clients all the information they need.

Carving out your own special niche on social media, developing content and a voice that is uniquely yours.

Having a growth plan over the next 6 to 12 months that will put your business on the path to success.

With a little help, you can create the birth business of your dreams.

An industry leading, 3-month, self-paced online program to help you grow your birth business. Taught by Stefanie Antunes, she uses 20 years of experience as a doula, childbirth educator, business owner, and teacher to build a program that delivers.

Over the course of 12 weeks you’ll learn about things like – establishing a target market, pricing your services, website design, conducting a SWOT analysis, structuring your business, finances as a doula… and a whole lot more. The Doula School has over 1300 alumni from over the world who have trusted our team and teachings to help them reach their goals.

Pregnant women holding her belly beside a window.

Are you ready to take your birth business to the next level?

During our 12 weeks together I share what I’ve learned over the past 20 years of building my own birth business. Before you think “well sure, you’ve had 20 years to grow your business, of course it’s successful!” …let me tell you that I’ve grown it over 1000% in just the past 5 years! I got REAL with myself and my goals and STOPPED doing the things that weren’t working. I want to share what those were with you. 

This course is probably right for you IF….

You’ve done birth work training (birth doula, postpartum doula, childbirth educator, etc) and are ready to start/grow your business. You are excited as heck to get your business started but are overwhelmed at where and how to begin. You have little/no business experience and are ready to learn how to start. You are committed to following simple steps one at a time to achieve your goals. You’ve tried a few things but are frustrated that they’re not working. You are SO DONE with making excuses and you’re ready to make your dreams come true.


On the other hand, this course probably ISN’T right for you IF…..

You don’t believe that doulas and birth workers can make a living at this work (it’s ok if you’re not quite sure yet, but you need to have hope). You find yourself having an excuse for why things don’t/won’t work for “YOU”. You don’t really enjoy this work that much. You’re unwilling to expand your thinking and try new things

Real Talk:

What am I getting with Doula School?

We’ve been working with doulas for more than 10 years. This is what we do. In this program we’re here to help you find clarity on your business goals so you can start actioning them. We’ll work with you to apply core business principles in a way that makes sense for a doula. 

You’ll get access to a sisterhood of doulas in a private Facebook group, where you can network and learn from others in the same situation. We’ll help you build momentum for your business and keep it going.

“If you think you're too small to have an impact, try going to bed with a mosquito in the room."

Anita Roddick, founder of The Body Shop

What’s unique about our program is Stefanie has built it based on her 20 years of birth and doula specific industry experience. She’s lived these challenges and faced them head on. You know you’re getting a program that has been tried and tested in the real world.

Your business might be feeling a little stuck and you're not sure how to fix it. Don't worry, we’ve been there too.

Get to know your instructor

Stefanie Antunes has been a Lamaze® Educator and doula since 2002, after the birth of her second son showed her just how valuable it is to be prepared for birth and to have good support around you.

Stefanie is a visionary in the childbirth field. She leads the Discover Birth organization providing a variety of services to expectant parents and training for those wishing to pursue work in the childbirth field. Stefanie is a board member with the Association of Ontario Doulas, former Public Relations Director for DONA International, and sits on many local boards and coalitions to improve our communities. She is a DONA-approved Birth Doula Trainer, runs an Approved Program for Lamaze International and runs two doula agencies Discover Birth and The Nesting Place. Stefanie is the founder of The Birth Doula Program which works within several hospitals.

Stefanie is a contributing author in the best selling Power of Women United and the book Bearing Witness: Childbirth Stories Told by Doulas. She is a regular contributing writer and blogger, and has done many interviews online and for TV/radio.

Before becoming a doula, Stefanie worked in corporate intelligence, helping large companies keep abreast of their markets and competitors. She now works to bring some of those same skills to the doula profession, helping it grow and prosper, along with its many doula members.

– Stefanie Antunes


Stefanie Antunes

What You'll Receive in This Training

Whether you’re looking to launch your business, grow your clients, or simply learn some new marketing skills, we’ve put together an industry leading Business Training Program for Birth Professionals.

Mother holding her newborn baby

A Kick-Ass Webinar

Every two weeks to tell you what you need to know (from HOW to start, WHERE to start, and all the itty bitty steps in between in order to launch and grow your biz)

Newborn baby getting its head measured

An Action Plan

To go with each module (so you can actually DO something with the stuff you LEARN).

Group learning with Stefanie

24/7 Access

To Private Members-Only Community Support Group where you can get ongoing support and connect with doulas who've 'been there done that'.

“I’m just not a business person”

We hear this a lot!

How can I make money in my business quickly?

Like anything, birth work requires an understanding of business fundamentals. While you may be trained as a doula, childbirth educator, or yoga teacher, you still need to develop a few sales and marketing techniques to help you grow.

Questions to ask yourself:

Have you had help with growing your business in the last year? 

Do you have a succinct plan for how you’ll reach more clients? 

Have you picked one or two social media platforms that work best for your brand and voice? 

Do you know your target market intimately? 

What unique skills do you already have that could benefit you as a business person? 

What are your long term plans for your business?

Frequently Asked Questions

When does the course start and finish?

The course starts whenever you’re ready! A new module is released every 2 weeks. Remember…you have access to your content FOREVER! So you can take as long as you need with each module.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us before the 3rd module is released for a refund. You will be asked to submit your completed Action Plans and any feedback you have. We will stop future payments as long as your request is received before the 3rd module for a refund of fees paid.

What if I don’t have a Facebook account to access the community of my peers?

This is the group chat of choice in today’s day and age. If you don’t have Facebook access we suggest you create an account you just use for this access or you can skip it all together. We offer this for additional continued support, but all official content will be released through the School platform so you won’t miss anything official!

How long do I have access to the course content?

Forever! Once you’ve registered you have access to the course content as long as you like. That means you can revisit it over time to refine your marketing and sales strategies.

Five years ago I found myself a single mother. I had reported a whole $25k from my doula work the year before.

Rent in my town was going to be that much per year. I wondered how the HELL I was going to continue the work I’d been passionate about for the past decade and support my kids.

I kept the business running but took a temporary position at the same time. I was burning the candle at both ends. I didn’t think doula work would make me enough money, but I couldn’t fathom giving up the work I was so passionate about either. I felt torn.

So I did what I always do. I looked for help. Anywhere and everywhere. And you know what happened? I found it! I grew my business by over 1000% over the 5 years to follow. And you know I had the answers inside me all along!!

I don’t want to see ANY birth workers give up their career because it doesn’t give them enough money. So I’ve spent the past 3 years tracking what made the difference for me in my business so I could help others by sharing my “secrets” that aren’t really such secrets after all.

I'm so excited to be launching this program that has been years in the making.

It won’t be perfect cause I’m not perfect. But if you’re imperfect like me and want to grow your birth business, maybe I’ll have some insights to help you.

If you’re thinking “hey, this chick seems alright…then join me and we’ll do some cool stuff together…like grow you a doula practice!

Training doula guide

Start Here

Step-By-Step Business Training

Our Birth Doula Training combines what you need to know to get started as a doula, plus all the tips and advice I’ve learned in 20 years as a birth worker

Our Birth Business Program digs deep on the sales, marketing, and financial principles you need to be successful, plus all the tips and advice Stefanie has gathered over her last 20+ years in the industry. 

Each week is designed to explore another aspect of birth work. Over the course of 3 months you’ll quickly build your knowledge and capabilities. After the program you’ll be armed with an action plan, SMART goals, a marketing strategy, and a new business structure. 

It can feel overwhelming when you’re starting out. New clients can be difficult to find and you’re a ways off from your target income. You may be thinking, I never thought I’d have to be an entrepreneur when I started birth work. The good news is that once you have a business plan in place, you’ll start to see positive results. This investment in your career will pay off in the weeks and months to come.

Through this program you'll drill down on what your birth business needs

Inside our Birth Business Program we’ll provide not only immediate steps you can take to supercharge your growth today, but concepts and strategies that can lead to a sustained impact. You don’t want to be panicking to find new business ideas and approaches every month, which is why we focus on what has worked for Stefanie during her two decades as a birth worker. 

Are you ready to take that next step on your business journey? Ready to think about your career in a new light? Ready to build the birth brand of your dreams? Ready to take control of your business and implement a structure that WORKS?

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Alumni at Doula School

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Here’s what Doula School’s students have to say:

Doula Andrea Paul

"I was really struggling with my website SEO. I spent a year trying to figure it out, registering with Google and Bing and doing everything I thought I needed to do. I even starting watching Youtube videos on how to optimize your website. I talked with Stefanie and she offered me some simple tips to try. After implementing these my website traffic went up 800%. I had more hits on my website in the two weeks after doing these small changes than I had had in the four months prior. I can't thank Stefanie enough! You don't know what you don't know!"


Andrea, Birth and Postpartum Doula

"I attend and deliver lots of workshops & seminars for educators, birth doulas and other wellness professionals who support pregnant families. Often people leave their workshop excited and empowered to bring their new training & services to the families in their community but they feel stuck and unsure of how to actually promote & build their business. The Doula School is the perfect solution to this problem. You will increase your business in an industry that is growing and changing every day and learn from a successful and sought-after leader in the birthing community. You won’t be disappointed!!"

-Jennifer Rogers

Owner, FitMom Durham

Let’s take a look at what you’ll learn

  • Stefanie’s journey into birth work and becoming an entrepreneur 
  • The major changes that made a difference along the way
  • Thinking about WHY you are taking the next step in your birth career 
  • What you’ll need to be successful in the coming weeks, month, and year
  • Laying out the existing responsibilities in your birth business. 
  • What are the core actions that need to be done regularly
  • Determining where best to put your time and energy 
  • Identifying risks to your business and how to manage them
  • Thinking about the competition and how you can carve out a niche 
  • Reflecting on your goals and how best to build towards them
  • What components make up a successful business 
  • Setting up your web and online presence for success
  • Building your marketing plan, what to include and what to avoid 
  • Key strategies for growing your social media community 
  • SEO basics that can make a big difference for your website
  • How to become an established birth worker in your local community 
  • The importance of networking and where to start

Doula School

  • Doula School is Canada’s leading doula training institute. We provide a variety of birth worker training, including; DONA birth and postpartum doula training, Lamaze Childbirth Educator Seminars, Prenatal Yoga Teacher Trainings, business for doulas, and more! Over 10+ years we have helped more than 1300 students develop their career as a birth worker.


  • Doula School is owned and operated by Discover Birth Inc. Discover Birth was formed in 2004 by a group of women across Durham Region, Ontario (Canada) who have a passion for sharing the joy of childbirth with expectant parents. Discover Birth has served thousands of expectant families across the GTA through childbirth education, birth doula services, postpartum doula services, breastfeeding support and other birth services.

Payment Plan


3 Payments of:

$189 +HST

  • Virtual, pre-recorded classes 
  • Feels like Stefanie is working alongside you
  • Community support 
  • Grow your business in under 3 months 
  • Lifetime access 
  • Learn the business basics for taking the first steps in your career

Pay in Full


1 payment of:

$497 +HST

  • Virtual, pre-recorded classes 
  • Feels like Stefanie is working alongside you
  • Community support 
  • Grow your business in under 3 months 
  • Lifetime access 
  • Learn the business basics for taking the first steps in your career
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